Mockups Design

Focus: Packaging

Client: Wiser MKT

Year: 2019

The main goal was to create a modern and appealing graphic identity as well as the cardboard packaging of Vitaminax, which has a range of multivitamin supplements.
The proposal mixes typical references (for present consumers) from a modern design point of view in order to adapt to the new generation of consumers.

The graphic identity of Vitaminax was translated into a
pattern language and colors. All the colored patterns represent the variety of vitamins contained in the product. Thus, it's associated to
each vitamin a pattern and a color that allude to the benefits of that vitamin in our body.

The organism, in all its complexity, is represented through the color spectrum / gradient. In this way, vitamins can be positioned in different levels along the spectrum, making the allusion that they act in different aspects of the organism and always in harmony.

 

 

 

The main goal was to create a modern and appealing graphic identity as well as the cardboard packaging of Vitaminax, which has a range of multivitamin supplements.
The proposal mixes typical references (for present consumers) from a modern design point of view in order to adapt to the new generation of consumers.

The graphic identity of Vitaminax was translated into a
pattern language and colors. All the colored patterns represent the variety of vitamins contained in the product. Thus, it's associated to
each vitamin a pattern and a color that allude to the benefits of that vitamin in our body.

The organism, in all its complexity, is represented through the color spectrum / gradient. In this way, vitamins can be positioned in different levels along the spectrum, making the allusion that they act in different aspects of the organism and always in harmony.

 

 

 

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Mockups Design
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Mockups Design
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Mockups Design
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